Privacy Policy

Effective date: 12th August 2025

This Privacy Policy describes how Mineral Brewing (“we”, “us”, or “our”) collects, uses, and protects your personal information in accordance with the General Data Protection Regulation (GDPR).

Mineral Brewing is operated by **Trail Experience AB**, org. nr. 559379-0222, based in Nyköping, Sweden.

1. What personal data we collect

We may collect the following personal data:

  • Name and contact details (email, phone number)

  • Messages sent via contact forms or email

  • Analytics data (browser type, pages visited, time spent, etc.)

  • IP address and device information

We do not collect sensitive personal data.

2. How we collect data

We collect data:

  • Directly from you when you fill out forms, buy products or contact us

  • Automatically through cookies and analytics tools

3. Why we collect data

We use personal data to:

  • Respond to inquiries

  • Improve our website and services

  • Analyze user behavior (via Google Analytics and Hotjar)

  • Run marketing campaigns (via Meta Pixel)

4. Legal basis for processing

We process your personal data under the following legal bases:

  • Consent: when you opt in via forms or accept cookies

  • Legitimate interest: to improve our services and marketing efforts

  • Legal obligation: when required by law

5. Third-party services

We use the following third-party tools:

  • Google Analytics (Google Ireland Limited)

  • Hotjar (Hotjar Ltd.)

  • Meta Pixel (Meta Platforms Ireland Ltd.)

These providers may process data outside the EU but are compliant with GDPR through Standard Contractual Clauses or other safeguards.

6. How we protect your data

We take appropriate security measures to protect your data, including:

  • Secure hosting with HTTPS encryption

  • Restricted access to personal data

7. Your rights under GDPR

You have the right to:

  • Access your personal data

  • Correct or delete your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with a data protection authority

To exercise any of these rights, contact us at beer@mineralbrewing.com.

8. Data retention

We retain your data only as long as necessary to fulfill the purposes stated in this policy or to comply with legal requirements.

9. Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated effective date.

10. Contact us

For any privacy-related questions or requests:

Trail Experience AB

Tuna Kyrkby 8, 611 95 Nyköping, Sweden

Org. nr. 559379-0222

📞 +46 72 726 21 87

✉️ beer@mineralbrewing.com